I led The Series’ social media rebrand, owning photography, design, and publishing end to end, and helped grow the audience to 40K+ followers.
Built a phone case brand from scratch as an experiment, generating 20 digital purchases with $0 marketing spend.
Grew sorority social impressions from 60K to 260K ahead of recruitment by using performance data to focus content on what resonated most with prospective members, sisterhood.
Defined Isa Sung’s core content verticals and built the content strategy around them, producing multiple videos that surpassed 100K views.
Generated digital momentum for Project EEE through vertical short-form content, driving 700+ sign-ups and connecting 100+ people through in-person dinners.
Created copy and design for Double Exposure Film Magazine designed to spark conversation and build word of mouth.
Directed the Chinese International School Ruby Gala campaign by producing film RUBY, leading a 10+ person crew and producing the campaign with $0 production spend.
